Facebook doesn't sell your data, it sells your attention . Sociologist and Author Zeynep Tufekci tells us that this data is not sold but used to mine our attention, we are the product.
Apparently, the overwhelming opinion is that Facebook sells our data , but that is not the case, despite the data scandal with Cambridge Analytica . Instead of selling, it leases access to advertisers. Facebook does not allow an advertiser to see your specific individual data profile but amongst a group of similar profiles.
Data scientist Vicki Boykis has written an extensive article on how and what Facebook tracks on it's users.
Facebook's tracking you this way:
Facebook collects your keystrokes before you even publish a post, they even wrote a study about 'self censorship'
Facebook does allow you to download your data but just a subset of it
DeepFace, the face recognition software, wants to identify everyone in a photo, possible violating biometric privacy in Illinois
Shadow profiles contain information about alternate phone numbers, emails and a template of your face. It may even store non-Facebook user information as well . Shadow profiles were discovered in 2013.
Facebook tracks your cursor and other sites visited when you are still logged on
The amazing great folks at Mozilla have created a firefox Facebook privacy extension which helps you control the invasive tracking when you use Facebook. Check it out.
- Block Searches on Your Facebook Profile
- How to Stop Facebook From Tracking You
- How Facebook Tracks and Manipulates You
- How To Make Facebook Private
- How To Browse Facebook Anonymously
Did you know that photos contain meta-data that are posted online ? Just another step to consider if you are super-conscious about posting information online.