TOR
Tor browsing using the Onion network is really ideal for hardcore journalists and people who are targets. Most consumers don't need this level of protection.
If you are planning on buying illegal drugs or other items, then TOR is your tool of choice. If you are a journalist avoiding oppressive government tracking or a hacker who doesn't want to be identified, then TOR is the right fit. It is slower and has a bit of a learning curve.